HTML in Email is Usually Undesirable

The drawbacks of sending an email formatted with HTML are many.

However, since most novice marketing people are not tech-savvy, they make the same mistake again and again in spite of pretty good evidence that HTML email is a bad idea, and given the recent spate of phishing attacks, I’m amazed that the other day I received my first bank statement for my new company via email, formatted with HTML. As you can see below, this very basic lesson still has not been learned here in Spain.

Sample bank statement sent electronically

At least the email arrived in an encrypted format and I was not prompted to download the key or anything, which means they’ve done something right… And I am otherwise pretty happy with the bank.

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